We connect brands with creators who start conversations. Tapping into trusted communities, with campaigns that stand out and convert.
You’ve run creator campaigns. You’ve hit metrics. But deep down, you know when it’s really working - and when it’s just going through the motions.
The Problem?
Creators with impressive followings, but no true influence.
Content that performs on paper, but feels forgettable.
Campaigns that tick boxes, without shifting perception.
As platforms evolve and audiences grow more discerning, brands can’t afford to confuse visibility with resonance.
We solve for execution, and data to back it up - aligning brands with creators who get it.
LET’S WORK TOGETHER
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We represent culture-shaping creators who don’t just follow trends they set them. Each brings a loyal audience, strong creative POV, and a platform-native style. You’re not buying reach you’re gaining trusted access.
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We co-create ideas that feel native to the platform and true to the creator’s voice. From concept to content, our campaigns are structured to engage communities, not just chase impressions.
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Whether you need presenters, contributors, or experts from branded content or commissions - we can cast even the most challenging requests. Always aligned to the brief, audience, and medium.
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Through our in-house studio, we develop branded content, original formats, and long-form storytelling from podcasts to TV shows. We bring creative, strategy, and production from out PACT registered studio.
Working with creators shouldn’t feel like a gamble. We support our creators with strategy, creative development, and production oversight - so you get high-quality content, clear comms, and dependable execution from pitch to post.
Barney Jones - Head of Content, Frasers Group
Pence have been a great support for our creative campaigns & amplification.
We approached them with a challenging brief that we needed turning around quickly & they were fast to respond, execute, and deliver. They nailed the talent selection & justification was clear and supported.
They worked closely with our internal teams & averaged a +11% increase in average engagement rate vs our internally produced content. Would recommend for influencer marketing or branded talent formats.
How can Pence Talent help brands with influencer marketing campaigns?
Pence Talent connects brands and agencies with carefully selected creators who match your audience and values. We handle casting, campaign management, content creation and delivery, ensuring influencer campaigns drive authentic engagement and measurable results.
FAQS
What is creator casting and why is it important?
Creator casting is about finding the right people to represent your brand or client. At Pence Talent, we cast from our roster and wider networks, selecting personalities, creatives and experts who align with your values, speak to your audience, and can deliver content that performs.
Who is on your roster and what types of creators do you represent?
Pence Talent represents creators across fashion, lifestyle, art and culture, and finance and business. Our roster includes personalities, creatives and subject experts who drive culture and build engaged communities. We work with talent who influence trends, spark conversations and connect authentically with audiences across TikTok, Instagram, YouTube and emerging platforms.
LET'S TALK
LET'S TALK
